CASPIAN JOURNAL

MANAGEMENT AND HIGH TECHNOLOGIES

The analysis of purposes, factors of competitiveness and information-advertising support methods for attraction of foreign students to the Russian universities

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The analysis of purposes, factors of competitiveness and information-advertising support methods for attraction of foreign students to the Russian universities  // Caspian journal : management and high technologies. — 2009. — №3. — pp. 96-100.

The purposes, which Russian universities pursue when aspiring to involve foreign students in education, are resulted. Dynamics of their number in Russia for the last decades is considered. Share of their numbers for Russia and some developed countries is compared. The structure of foreign students? contingent in Russia is described. Factors of competitiveness of Russian universities, concerning attraction of such students and approaches to management of these factors are analysed. Means of information-advertising support of such students attraction, including possibilities of modern information technologies, are investigated.

Key words: universities,foreign students,attraction on education,the attraction purposes,structure of students contingent,factors of competitiveness of universities,management of competitiveness factors,information-advertising support,information technologies.