CASPIAN JOURNAL
MANAGEMENT AND HIGH TECHNOLOGIES
SWOT Analysis: The Difficulty of Searching for Links Between Factors
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Read | Maysak Oleg S. SWOT Analysis: The Difficulty of Searching for Links Between Factors // Caspian journal : management and high technologies. — 2013. — №1. — pp. 151-157. |
Maysak Oleg S. - post-graduate student, Astrakhan State University, 20а Tatishchev St., Astrakhan, 414056, Russian Federation, oleg.maisak@gmail.com
The article describes the stages and features of SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, emphasizing its socio-economic character (as opposed to its effectiveness in the context of business practices). At this stage, the paper notes the flexible nature of SWOT factor formulation, as well as the disadvantages related to its establishment and the complexity of its evaluation. Consequently, the study proposes the application of typical factor sets and frameworks as a potential solution to these shortcomings. In the course of the discussion, the document identifies the major directions inherent in the SWOT factor-assessment approach. At the same time, it notes the problems caused by the lack of formalized links between the SWOT factors (making it difficult and time-consuming to search and evaluate development strategies). As a possible solution to these flaws, the blueprint has suggested the use of numerical estimate arrays during the correlation stage of SWOT factor analyses.
Key words: SWOT analysis,socio-economic object,SWOT factors,typical factor sets and frameworks,factor-assessment methods,analytic hierarchy process,problems and shortcomings of SWOT analysis,method of searching for connections between factors,correlation analysis,co