CASPIAN JOURNAL

MANAGEMENT AND HIGH TECHNOLOGIES

Comparison of russian regional information “visibility” in internet search engines for users in countries, arised in the territory of former USSR (on the example of astrakhan region)

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Vaskovskiy Ye.Yu. Comparison of russian regional information “visibility” in internet search engines for users in countries, arised in the territory of former USSR (on the example of astrakhan region) // Caspian journal : management and high technologies. — 2017. — №2. — pp. 104-119.

Vaskovskiy Ye.Yu. - Software development engineer (first category), Astrakhan State University, 20a Tatishchev St., Astrakhan, 414056, Russian Federation, vaskovskiy_evgeniy@mail.ru

Importance and relevancy of information “visibility” assessment for different regions of Russia with Internet search engines (ISE) usage are proved both in Russia and abroad. The general characteristics of information sources, used to carry out a research, are provided. Also is given the work fulfillment procedure, including peculiarities of search requests phrasing for ISE in different languages. A general characteristic of the Astrakhan region place in Russia and in the world are given in the article. The research of information about Astrakhan region “visibilities” in ISE is conducted for the countries, which have arisen in the territory of the former USSR (including Russia). The following has been made for each selected country: relative popularity assessment of ISE usage according to Internet sources data; a number of links in their search results, that that have been identified as information about the Astrakhan region; also are calculated average weighted information “visibility” assessment about the Astrakhan region, considering relative popularity of ISE in these countries. For the considered countries are drawn conclusions about measures for improvement of information by Astrakhan region “visibility” in ISE, taking into account the information competition in the Internet and some other factors.

Key words: Интернет, регионы, информационное присутствие, поисковые системы Интернета, формулировки запросов, Астраханская область, показатели «видимости», интегральные оценки, Россия, Украина, Белоруссия, Казахстан, Узбекистан, Кыргызстан, Армения, Internet, region