CASPIAN JOURNAL

MANAGEMENT AND HIGH TECHNOLOGIES

DEVELOPMENT, COMMISSIONING AND USE OF “BUSINESS CARD SITES”: ANALYSIS OF TARGETS, POSSIBLE APPROACHES, LABOR CONSUMPTION, RISK STRUCTURE

Read

Bondarev Andrey A., Vasilyev Nikita V., Konovalova Daria I., Brumshteyn Yuri M. DEVELOPMENT, COMMISSIONING AND USE OF “BUSINESS CARD SITES”: ANALYSIS OF TARGETS, POSSIBLE APPROACHES, LABOR CONSUMPTION, RISK STRUCTURE // Caspian journal : management and high technologies. — 2020. — №1. — pp. 61-76.

Bondarev Andrey A. - State Budgetary Health Institution of the Astrakhan region В«Volga regional hospitalВ», andrey.a.bondarev@gmail.com

Vasilyev Nikita V. - National Research Technological University “MISiS”, nikivas97@mail.ru

Konovalova Daria I. - National Research Technological University “MISiS”, haizbq@gmail.com

Brumshteyn Yuri M. - Astrakhan State University, brum2003@mail.ru

A comprehensive analysis of the problems associated with the creation, implementation, operation support, ensuring the efficient use and information security of business card sites has been carried out. Typical goals of the creation and use of business card sites were analyzed from the perspective of their owners: individuals, their groups, small organizations. The composition of the information posted on various types of business card sites; business card sites compositional solutions, color and font design, goals and principles of hyperlinks using, graphic objects are characterized. It was shown that for individuals using of business card sites, incl. in foreign languages, may be preferable compared to pages on social networks; personal pages on the websites of organizations. The possibilities and limitations of creating business card sites using the software modules of the Microsoft Office suite and other office suites are considered. It was shown that with help of available Internet tools that allow creating sites automatically, it is possible to refuse assistance of professional developers. However, such tools do not provide sufficient quality and functionality of business card sites in many cases. In this regard, the nomenclature and capabilities of such development tools, the use of which may be justified when creating business card sites, were analyzed. Labor costs for the professional development of regular custom business card sites, their implementation, if necessary - maintenance were estimated. The composition of the costs for business card sites domain names obtaining, the extension of their validity period were described. The issues of business card sites hosting (including outside of Russia for foreign - language business card sites); rational approaches of ensuring the business card sites visibility by Internet search engines, supporting the necessary levels of information security of business card sites were investigated.

Key words: сайты - визитки, иноязычные сайты, направления использования, разработка, офисные пакеты, конструкторы сайтов, инструментальные средства, хостинг, введение в эксплуатацию, информационная безопасность, business card sites, foreign-language sites, direction