CASPIAN JOURNAL
MANAGEMENT AND HIGH TECHNOLOGIES
Influence of citizens information and telecommunication competence on the directions and efficiency of cellular communication services usage
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Read | Brumshteyn Yuriy M., Kuzmina Alesya B. Influence of citizens information and telecommunication competence on the directions and efficiency of cellular communication services usage // Caspian journal : management and high technologies. — 2014. — №3. — pp. 48-67. |
Brumshteyn Yuriy M. - Ph.D. (Engineering), Associate Professor, Astrakhan State University, 20Р° Tatishchev St., Astrakhan, 414056, Russian Federation, brum2003@mail.ru
Kuzmina Alesya B. - postgraduate student, Astrakhan State University, 20Р° Tatishchev St., Astrakhan, 414056, Russian Federation, lesenok-1988@mail.ru
In article the general characteristics of the market of cellular communication (CC) services in Russia and Astrakhan region are presented. Authors characterize shares of the market for the main CC operators (РЎРЎO); CC technologies used by them, technical means, degrees of territories В«coveringВ» by a signal, structure of offered services, conditions of their payment, applied methods of CC services marketing, questions of mutual competition and РЎРЎO cooperation. It is shown that fast increase of volume traffic in CC is defined first of all by expansion of Internet resources usage with mobile users (MU), including due to improvement of their skills of such resources search and use, expansion of spheres for application of received information, creation of Internet sites interfaces adapted for MU usage. The general growth of CC traffic and change in its structure, influence technical and economic policy of РЎРЎO, the organization of their interaction with MU. In article are listed main types of the CC devices (CCD), acquired and operated by MU. The authors consider technical characteristics of CCD, their software and functionality; popularity degrees of this information for MU; necessary qualification of MU and complexity of practical application for CCD functionality. Rough estimates of CCD quantity, used by MU in Russia, are made. The nomenclature of methods/means for informing MU about technical characteristics and functionality of CCD (being in sale and already operated) is considered. Authors show shortcomings of informing systems, leading to irrational choice of CCD by MU, to incompleteness of their opportunities usage. In article are analyzed merits and demerits of various channels (options) for informing MU about possibility of services, suggested by CC; features of MU perception for relevant information; their risk,s connected with incompleteness of information, its wrong understanding. Authors investigate efficiency of existing and perspective methods for information support of CCD usage by MU, including the general increase of their information and telecommunication qualification, improvement of structure of services knowledge, features of their payment.
Key words: сотовая связь, операторы связи, техническое оснащение, технологии связи, предлагаемые сервисы, мобильные пользователи, информационно-телекоммуникационная компетентность, устройства сотовой связи, направления использования, эффективность использования, тар