CASPIAN JOURNAL

MANAGEMENT AND HIGH TECHNOLOGIES

The application of the scale of individual color preferences of respondents in testing methods

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Kondratenko S.V. The application of the scale of individual color preferences of respondents in testing methods // Caspian journal : management and high technologies. — 2016. — №1. — pp. 103-114.

Kondratenko S.V. - post-graduate student, Bryansk State Technical University, 7 50-letie Oktyabrya bul., Bryansk, Russian Federation, sergejkonet@mail.ru

This article reviewed the main features of color preferences. Presents the works of famous scientists, confirming their identity and independence of subjective factors. The method of constructing the individual preference of the respondent color scale based on the method of election of pair L. Thurston. An example of the practical application of this technique for the construction of individual scale color preference of the respondent. The result of applying this method is the individual scale color preferences with the weight value of each color. Also it developed and presented an algorithm of application of this method within the software package to determine the attitude of the respondents to the issues under investigation based on their color preferences. This technique is used at the stage of preliminary testing and is placed on a series of color pairs, in each of which the respondent has to choose the color that he likes. In the future, the scale is the standard color values weighted and used to process the results of the main test.

Key words: цветовые предпочтения, метод парных выборов, индивидуальная шкала цветовых предпочтений, методики тестирования, психофизиологические исследования, цветовой тест, автоматизированная система тестирования, проективные методики тестирования, color preferences