CASPIAN JOURNAL

MANAGEMENT AND HIGH TECHNOLOGIES

ANALYSIS OF THE DIRECTIONS AND PRODUCTIVITY OF INFORMATION TECHNOLOGIES USAGE FOR SUPPORTING THE DEMAND FOR SERVICES OF THE HOSPITALITY INDUSTRY ORGANIZATIONS (ON THE EXAMPLE OF THE ASTRAKHAN REGION)

Read

Brumshteyn Yuriy M., Vaskovsky Evgeny Yu., Dzhankulova Guzel A. ANALYSIS OF THE DIRECTIONS AND PRODUCTIVITY OF INFORMATION TECHNOLOGIES USAGE FOR SUPPORTING THE DEMAND FOR SERVICES OF THE HOSPITALITY INDUSTRY ORGANIZATIONS (ON THE EXAMPLE OF THE ASTRAKHAN REGION) // Caspian journal : management and high technologies. — 2016. — №3. — pp. 8-21.

Brumshteyn Yuriy M. - Ph.D. (Engineering), Associate Professor, Astrakhan State University, 20a Tatishchev St., Astrakhan, 414056, Russian Federation, brum2003@mail.ru

Vaskovsky Evgeny Yu. - post-graduate student, Astrakhan State University, 20a Tatishchev St., Astrakhan, 414056, Russian Federation, vaskovskiy_evgeniy@mail.ru

Dzhankulova Guzel A. - student, Astrakhan State University, 20a Tatishchev St., Astrakhan, 414056, Russian Federation, djankulova@yandex.ru

The article shows urgent issues on the analysis and control of information presence (IP) of hospitality industry organizations (HIO) in information and advertising space of Russia and the region, first of all - IP in the Internet. The Astrakhan region (AR) is used as an example. The total characteristic of structure and volumes of the tourist contingent (TC) visiting the AR, as well as their needs for accommodation, concerning quantity and service quality are given. The composition and specific features of HIO activity that provide accommodation of TC in the AR are considered. The authors specify the main directions of information technologies usage in HIO activity. The article analyzes the purposes and the applied methods for HIO IP support on the Internet. The authors provide data about the main Russian websites aggregators on HIO information in the AR; some characteristics of these websites are specified. «Visibility» of the AR HIO in the Russian-language Internet Space is estimated; the nomenclature and the demand for the websites of these organizations are described. The article also characterizes typical functional capabilities of these organizations’ websites. The authors justify the expedient directions for enhancement support of IP HIO of the AR in Russian-language Internet Space taking into account competition of such organizations for customers.

Key words: интернет-пространство, организации индустрии гостеприимства, информационное присутствие, методы анализа, методы управления, потребности турконтингента, информационные технологии, поисковые системы, видимость сайтов, востребованность сайтов, управление вос